Star Protection Agency

About Client

Star Protection Agency is a fast-growing private security company based in Seattle, WA. Their values are providing exceptional customer service and innovating security for a changing world. 

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Project Brief

To remain competitive in a saturated market, it was important that its brand identity set them apart. Star Protection wanted a bold and simple brand that could be used across uniforms, vehicles, and digital formats. They wanted the new logo to move away from their current brand which leaned towards law enforcement, to a more friendly customer service approach.

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Solution

The final result is a bold and simple shield icon with a star in the middle. The star represents their customers, who are their most important priority. The star is protected by a strong, yet soft shield, representing the protection Star Protection provides. The logo also proves to be versatile and adaptable for a more digital world. 

 

Result

With a simplified brand and message, Star Protection's growth increased by 300% after launching marketing campaigns with its new branding. Star Protection remains the #1 security Company in Greater Seattle and has since expanded into other markets including Phoenix, Colorado, Portland, and Vegas. Star Protection is easily recognized as a national competitor.