Rock Paper Scissors Barbershop

BRANDING

WEB/UI

About Client

Rock Paper Scissors is an upscale barbershop located in Bothell, WA. They are focused on exceptional service and providing a relaxed and enjoyable experience. Rock Paper Scissors offer genuinely outstanding haircuts, bald fades, beard trim shaves, and much more. 

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Project Brief

Rock Paper Scissors' main clientele is male and wanted to focus on providing the premier male grooming experience. The branding and website needed to be updated to better attract the target demographic. The client wanted it the brand to be masculine and relaxing.

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Solution

The branding and website were tailored to market to the targeted demographic with bold dark colors and iconography. The main color is a dark brown that feels refined and masculine but is contrasted with a baby blue to bring the relaxation spa feel that the barbershop wants their client to feel. The final result is a website that feels both luxurious and relaxing. The website is easy to navigate with many calls to action for the user to book an appointment. A trendy menu of haircut options is added to the website to give the feel of a high-end service. 

Result

Since launching its new branding and website in 2021, Rock Paper Scissors Barbershop has seen its booking double, with continued customer growth and retention. They are currently looking at expanding into more locations to keep up with the increaseddemand.