Royal Money Bouquets

About Client

Royal Money Bouquets provides a unique way to gift money in the form of bouquets crafted from money. Their hand-crafted money bouquets are perfect for any occasion including graduations, birthdays, anniversaries, and Mother's Day! You can choose from their featured bouquets or design your own.

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Project Brief

It was important that the branding captured the uniqueness of this fun and whimsical gift. The client mainly received orders for graduation gifts but wanted to expand into more celebration categories, so it was important that the brand appeal to any occasion.

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Solution

The logo consists of two variations. The main logo is in the shape of a circle with a fun cursive font that wraps around the text and icon. It is versatile enough to work in digital formats as well as physical objects. The final icon is a fun blend of a royal crown and flowers, reminiscent of the product offered. It was important that the brand and feel carried over into the website as well. The hero of the website is the product itself. The website is similar to high-end florists, but with a fun twist in its colors and design elements. The website remains simple to navigate and customers are able to fully customize their orders

 

Result

Since launching its new website and brand identity in 2022, Royal Money Bouquets has seen over 200% increase in sales.  They are ready to launch a national marketing campaign in time for the holidays and hope to see an even larger sales jump.