Rooted Learning

About Client

Rootology is a learning design company based in Charlotte, NC. Their values lie in providing high-quality training that is focused on the best experience for the learner. Rootolgy wants to revolutionize learning and training programs, by elevating the human with digital learning.

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Project Brief

Since the branding will be used across all learning materials, it was vital that it was versatile and memorable. Rootology wanted a brand and website that would set them apart as an established learning company focusing on the technology sector. 

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Solution

The final brand identity is both fun and timeless. The "R" from the logo can be used as an icon for versatility. The soft purple-to-blue gradient is used in the logo and as a soft background element for other elements. The arc element in the logo is meant to signify forward thinking. The wordmark has a slight forward lean to give the logo a feel of movement. The branding carries over well into the website. The logo works well as a watermark in training videos and various digital media. The final result is a consistent brand that sets Rootology apart from the competition.

 

Result

Since launching its company and branding in 2021, Rootology has seen consistent growth in revenue of a quarter million for 2022. Rootology is forecasted to continue this growth and become a gold standard for learning design