Writeliner

About Client

Writeliner is a handcrafted pen company based in Kentucky. Writeliner prides itself on using high-quality upcycled materials. Writeliner primarily sold pens locally and was looking to expand to the digital market and stand out as a serious brand. The client trusted us with the strategic vision to design their branding, identity, and website.

 

Project Brief

As a proud former commercial pilot, the client believed it was important to keep his aviation heritage in the branding. The client requested a brand that was simple, timeless, and unique. 

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Solution

The client was presented with two distinct logos that capture the vision and identity of the company. The main logo is an elegant wordmark that appears written by one of the very pens that the company sells while also being reminiscent of skywriting. Contrasted to that is a bold icon in the shape of a pen tip with the airplane filling in the negative space. The color pallets were kept very simple with a lighter black and white contrast. The Brand carries over into the website design which is elegant and simple. The pen is the hero of the page with few distractions. The shopper is able to choose easily between different pen finishes and customize them to their specific needs. 

 

Result

The strong brand presence and web store elevated Writeliner from a small local pen maker to an easily recognizable brand. The online store allows Writeliner to have a national reach and situates them apart as a serious pen company.