Wavecrest Surfboards

About Client

Wavecrest is an Australian-based surfboard company looking to expand into the US market. Their mission is to unite the global surfing community around the holistic development and overall wellness of the sport. Values such as community, mentoring, self-discovery, and inspiration are at the very core of this brand. Wavecrest came to us to create a brand that would attract national recognition.

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Project Brief

Wavecrest wanted a logo that would represent its values as a company. The logo needed to be cool, but not aggressive. Wavecrest wanted to show a more chill and relaxing side of surfing. The logo needed to be versatile as it would be used for product design, signage, and digital.

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Solution

The visual dynamic of the brand was created to appeal to both young and older surfers. The relaxing contrasting colors and type executions were inspired by the surfing industry and feel attractive to surfers looking to join this community. The letter “W” logo mark was created to be a flexible mark that can be used in full color or black and white throughout the brand.

 

Result

With a timeless brand that captured the values, Wavecrest was able to launch into the US market and capture market share in a competitive market.